Discover the story behind DP JEWELLERS

"D.P. Jewellers" the venture of D.P. Abhushan Ltd. a partnership firm converted into a limited company in 2017 and registered in company act 2013.

The journey of D.P. Jewellers began in 1940 from Ratlam, a small city of Madhya Pradesh. The founding father of D.P. Jewellers - Late Shri Dhulchand Ji Kataria set out in days of struggle and valor when India was fighting for their rights with britishers to lay the foundation stone of DP’s journey. He is always celebrated for his vision, strategies and efforts in making Ratlam the "Gold City" of India. His legacy was continued by his son Late Shri Panna Lal ji Kataria. Over the years, the brand has been recognized by its two main pillars purity and transparency by being the most trustworthy and honest jewellers.

In the last 84 years, D.P Jewellers has grown into a retail chain with branches in Ratlam, Indore, Udaipur, Bhopal, Ujjain, Bhilwara, Kota, Banswara & Ajmer under the skillful management of Late Shri Manhorlal ji Kataria and Shri Ratanlal ji Kataria, sons of Late Shri Pannalalji Kataria. The current managing generation lead by Shri Santosh Ji Kataria, Shri Anil Ji Kataria & Shri Vikas Ji Kataria is also working tirelessly to stand up to the trust of millions of customers from across the world to Cater to an ever-growing loyal customer base, with dedication and love for the age old legacy.

The Young generation always believe in fair and transparent business and these are the simple principles that have helped us achieve market leadership in all areas in which we are present. The young generation has set up a new definition of D.P. Jewellers as a

“Definitely Promising Jewellers”

RATANLAL JI KATARIA

Mr. Ratanlal Kataria, is the Founder & Promoter of M/s D. P. Abhushan Limited. He has 45 years of work experience in the jewellery industry. He has been also associated with the partnership firm "M/s D. P. Jewellers" since 2003. He acquired business skills of the Jewellery industry from his forefathers.

What he has to say

D.P. Jeweller is established on the values of trust & transparency and in these 78 years we've stayed true to that commitment. Every piece of jewellery that we make is a symbol of those values and the bond that we have forged with our customers through the years. We have also evolved and grown as a brand tremendously in this time. We have diversified our design portfolio to suit the changing taste and choice of the customers. Having closely read and understood the intricacies of the local jewellery market, creating designs that have a 'Glocal' appeal has been our core strength.

What he has to say

We don’t focus on creating jewellery. We focus on creating a future with our customers and making memories with them by giving them the best experience of life in the form of our beautiful jewellery. We understand how important the emotional connection of Indian traditional families is with our jewellery. Our prime focus is to give an end to end seamless experience worth relishing to every customer who chooses DP Jewellers. Be it purity & designs, transparency in pricing or the shopping experience we pay equal attention to all aspects to craft a memorable user journey.

ANIL KATARIA

Mr. Anil Kataria, is the Founder, Promoter & Whole Time Director of M/s D. P. Abhushan Limited. He is the son of Late Shri Manohar Lal Kataria with 27 years of work experience in the jewellery industry. He is also associated with the partnership firm "M/s D. P. Jewellers" since 2003.

What he has to say

D.P. Jewellers was born in 1940, an era where India was fighting the British empire for independence. As many may imagine, running a business wasn't easy then and it continues to be as challenging as ever. From that time till today, we've tried to shape this brand with the same values and passion as our forefathers. Rooted in the city of Ratlam, we have branched out to Indore, Bhopal and Udaipur and continue to expand more. I feel immensely proud to have a loyal customer base that has stayed with us through the thick & thin of time, reposing their faith & admiration in us and this to us is the real measure of profit.

What he has to say

D.P. Jewellers was born in 1940, an era where India was fighting the British empire for independence. As many may imagine, running a business wasn't easy then and it continues to be as challenging as ever. From that time till today, we've tried to shape this brand with the same values and passion as our forefathers. Rooted in the city of Ratlam, we have branched out to Indore, Bhopal and Udaipur and continue to expand more. I feel immensely proud to have a loyal customer base that has stayed with us through the thick & thin of time, reposing their faith & admiration in us and this to us is the real measure of profit.

SANTOSH KATARIA

Mr. Santosh Kataria, is Promoter & Chairman cum Managing Director of M/s D. P. Abhushan Limited. He also has experience in the field of Plastics Industry with 22 years of work experience in the jewellery industry. He has been also associated with the partnership firm "M/s D. P. Jewellers" since 2010. He is actively engaged in management of the company.

What he has to say

Being a dynamic entrepreneur with a privilege of having an acute industry knowledge, i believe in serving our customers with best of experiences by giving them a promise for lifetime. Having a loyal customer base for over years, who still believe in our legacy is a proud moment for DP jewellers family. Our goal is to always serve our customers with purest and best quality of jewellery with full transparency and an end to end experience worth relishing to every customer, who swear by our quality and value of our brand in the market.

What he has to say

Being a dynamic entrepreneur with a privilege of having an acute industry knowledge, i believe in serving our customers with best of experiences by giving them a promise for lifetime. Having a loyal customer base for over years, who still believe in our legacy is a proud moment for DP jewellers family. Our goal is to always serve our customers with purest and best quality of jewellery with full transparency and an end to end experience worth relishing to every customer, who swear by our quality and value of our brand in the market.

VIKAS KATARIA

Mr. Vikas Kataria, is Promoter & Ex Managing Director of M/s D. P. Abhushan Limited. He is the youngest son of Mr. Ratan Lal Kataria, who was a partner in the firm D.P. Jewellers since 2003. He has 15 years of work experience in the jewellery industry.

What he has to say

We don’t focus on creating jewellery. We focus on creating a future with our customers and making memories with them by giving them the best experience of life in the form of our beautiful jewellery. We understand how important the emotional connection of Indian traditional families is with our jewellery. Our prime focus is to give an end to end seamless experience worth relishing to every customer who chooses DP Jewellers. Be it purity & designs, transparency in pricing or the shopping experience we pay equal attention to all aspects to craft a memorable user journey.

What he has to say

We don’t focus on creating jewellery. We focus on creating a future with our customers and making memories with them by giving them the best experience of life in the form of our beautiful jewellery. We understand how important the emotional connection of Indian traditional families is with our jewellery. Our prime focus is to give an end to end seamless experience worth relishing to every customer who chooses DP Jewellers. Be it purity & designs, transparency in pricing or the shopping experience we pay equal attention to all aspects to craft a memorable user journey.

mission

Ever since the inception of DP Jewellers, our single minded focus has been to provide pure jewellery at the purest and most honest prices. Our mission is to accomplish our vision by diligently working on our collections, quality standards, aesthetics and customer service. We strive to be more than a Jeweller, for understanding the occasion and real need of customers investment. The future course of our journey will also be guided by the same underlying principles.

Vision

Our core vision is to build a brand that stands high on the pedestals of quality and transparency, by satisfying the loyalty of the customer base in terms of purity of their purchased product, shopping experience, authentic rates, excellent customer services and honest relationship. Following a customer first approach, we aspire to be the market leaders of high value jewellery that's an asset for our customers.

what makes us different ?

Unchallenged purity - In 84 years of retailing, D.P. Jewellers haven't faced even one single litigation concerning the purity of its jewels. We have been the preferred family jeweller for millions of families, which is the core foundation of our golden legacy. We don’t attract the people by any kind of offer since last 84 years, over the decades we only offered to our customers is purity and reasonable pricing with highest purity standards and without any condition apply.